Fashion Merchandising Schools and Colleges

Fashion marketing degree programs teach the business side of the fashion industry.

To simply design great clothing isn't enough to succeed in the fashion industry. One must understand how to sell those clothes to achieve success. Fashion Merchandising is the business side of the fashion industry. Merchandisers are part of the entire process from design to sales. In a nutshell, the role of a merchandiser is to market fashion in both wholesale and retail channels. People who work in this field usually have a Fashion Marketing Associate's or Bachelor's degree. These are usually found as a subset of Fine Arts Degree Programs at some schools or through specialized Fashion Merchandising Schools and Colleges.

Fashion Merchandisers are coveted both by fashion design companies and by the stores or chains that eventually sell clothing. Fashion merchandisers who work for clothing designers are charged with marketing their newest designs to the stores that will eventually sell them. Merchandisers that work for retailers are then charged with the task of marketing the designs in such a way that consumers will want to buy them.

Often, merchandisers will be expected to complete such tasks as arranging for the shipment, storage, and display of clothing. They often must designer showrooms and fashion shows to spot the latest trends, styles, and potential buys. Model demand for styles and sizes and place orders with suppliers. Design displays, marketing campaigns, and promotions. Coordinating with fashion designers about demand data and style preferences.

If you would like to be a buyer for a store or to open your own boutique a background in Fashion Merchandising is essential. Below we've compiled a list of schools all over the United States and Canada that offer Fashion Marketing Associate's And Bachelor of Fine Arts Degree Programs. Simply click on the links below to receive complementary information directly from the schools of your choice.